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Director of Marketing

Company: Endless Horizons
Location: Harrisonburg
Posted on: August 31, 2019

Job Description:

The Director of Marketing will research, develop, plan and execute multiple marketing strategies to include: digital, print, media, and trade shows/conferences. The following Lines of Business fall directly under the scope of this position: Horizons’ Edge Sports Campus, Camp Horizons, Camp Up with People, The Outdoor Learning Center at Horizons’, NROCKS Outdoor Adventures and Horizons’ Hospitality.   Duties: Develop and implement annual marketing plans for Horizons Edge, Camp Horizons, NROCKS Outdoor Adventures and The Outdoor Learning Center and other future subsidiaries.Develop marketing through leadership strategies for Horizons companiesAssist in hiring/training of marketing team membersDevelop annual operating budgets for the above marketing campaigns.Develop and implement brand standards across our different lines of business.Measure and report marketing/advertising campaign analytics to measure ROI, efficiency, and effectiveness of campaign activity.Provide input and establish consistency in regard to website, graphic design, merchandising, and promotional materials. Administer internal and external communications to include social media, and CRM responsibilities.Facilitate business growth by developing and implementing CRM and lead mining strategiesProvide support for our group sales Initiatives to include market segmentation, sales goals, budgets, and annual sales plan.Develop, plan and promote annual events schedule.Provide oversight of internet marketing plans, promotions and advertisements.Identify and forecast business opportunities, and targeted market share. Qualifications: Bachelor’s Degree required, preferably in Marketing, Business or Communications. Master’s preferred.Minimum of 5 years of high level marketing experience related to the outdoor and/or hospitality industries preferred.Advanced knowledge in using Microsoft Outlook, Word, Excel, and PowerPoint.Skillful in Adobe Creative Suite, specifically in InDesign and Illustrator.Willingness to travel.Point of Sale (POS) and Reservation Software experience preferred.Google AdWords certifications preferredExpert knowledge of HTML, CSS, programming language and blogging Experience: Minimum 5 years of experience in online marketing, PPC and SEO work is requiredExperience in preparing and management of a marketing budget. Prior experience in marketing research to gain consumer insights (locally and regionally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, and business development activities.Experience with management of corporate website(s) in the WordPress and other content management platforms.Experience in managing business accounts on a variety of social media platforms. Including, but not limited to, Facebook, Instagram, and Twitter.Extensive experience in CRM, product design and pricing strategies, marketing/sales management to include market analysis and trend projections, internet-based marketing, promotional strategies and quantitative data analysis.SEO and Google Analytics Experience as well as knowledge of Word Press highly desired.

Keywords: Endless Horizons, Harrisonburg , Director of Marketing, Other , Harrisonburg, Virginia

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