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Digital Manager, Web & Social

Company: SHENANDOAH VALLEY ORGANIC
Location: Harrisonburg
Posted on: August 31, 2019

Job Description:

The Digital Manager, Web & Social is perfect for the next step for a rising star. The manager will play a key role in executing the social, digital, and communication strategy for Farmer Focus – SVO’s mission-based and values-driven, organic meat brand. Reporting to the Chief Marketing Officer, this position will support company growth, new customer acquisition, and brand expansion. The Digital Manager will work closely with the existing Marketing and Sales teams to provide tools for success. ESSENTIAL JOB FUNCTIONS/DUTIES:Digital Brand Asset ManagementCreate, organize, and manage the digital brand assets library – photos, images, logos, etc.Ensure that all digital assets adhere to the Farmer Focus brand standards.Social Media ManagementManage all company social media pages: create all organic posts and content, monitor all audience interaction with the pages, determine need for paid social media posts.Ensure that all social media adheres to the Farmer Focus brand standards.Digital Ad ManagementWorking with our agency, determine plans for all paid digital advertising.Working with the sales team, onboard customers for social & digital ad plans.Collaborate with customers’ digital marketing team members for co-marketing campaigns.Ensure that all digital ads adhere to the Farmer Focus brand standards.Website ManagementManage all content on the company’s website.Ensure that all website content adheres to the Farmer Focus brand standards.Influencer ManagementManage Social Media Influencers: ensure all projects are completed seamlessly, on time, on budget and on brand.Evaluate the performance of Influencers (ROI) and benchmark against established success factors.Evaluate Influencer prospects and seek out new influencers when/if there’s a need. Budget & Cost ManagementBe mindful of the brand’s Marketing budget. Compare quotes from various vendors/ partners.TravelMay require travel to company events and trade shows.MiscellaneousPerform other marketing-related tasks as assigned.Desired Skills & Experience:Bachelor’s degree with a major in Marketing, Advertising, Communications, Graphic Design, Business, or related field.At least 3-4 years of Digital Marketing experience, preferably in the food industry or with a values-driven brand.Excellent written and verbal communication, and presentation skills. Must be able to convey information in a Clear, Concise and Consistent manner.Demonstrated ability to work on cross-functional teams.Demonstrated ability to handle a variety of responsibilities simultaneously in a fast-paced environment.Demonstrated ability to set priorities in order to complete assignments in an efficient, accurate and timely manner.Problem solving skills: ability to identify potential problems and proactively generate ideas for acceptable solutions.Must possess: a sense of urgency, accountability, responsibility, ambition.Positive, energetic, confident, professional and team-oriented attitude. Other Physical Requirements Vision (Near, Color, Depth Perception) Must be able to pass color vision test. Ability to 1 – 2 flights of stairs 2 – 6 times daily.

Keywords: SHENANDOAH VALLEY ORGANIC, Harrisonburg , Digital Manager, Web & Social, Other , Harrisonburg, Virginia

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