Regional Marketing - Graduate Intern.
Company: Highmark Health
Posted on: November 17, 2022
SUMMARY OF JOB RESPONSIBILITIES
This job has the goal of providing the opportunity to acquire
practical experience through direct exposure to the related
business line(s) and to develop the next generation of diverse
business professionals. To that end, the program will provide
hands-on training and experience in the business line, expose the
various career opportunities in the business line and related
areas, and prepare participants for positions in the business.
Work with regional marketing managers in supporting multiple
internal and external business relationships for designated
regions, including commercial, Medicare and ACA sales, corporate
communications and community affairs, local market media, and
regional strategic provider partners. This is an individual
contributor role in support of strategic marketing, which requires
the ability to support successful end-to-end delivery of campaigns
and activities, as assigned, by leveraging strong matrixed
relationships, and successfully execute broader marketing or
P&L objectives in the assigned region(s).
Support geo-based marketing campaigns that either deliver on
broader enterprise brand and marketing campaigns within a specific
region, or that are created to meet region-specific business and
marketing objectives tied to brand awareness and preference,
membership growth and retention and/or driving patient volume.
Work with regional managers to support local market media,
sponsorship, and event partners to drive regional business and
Evaluate campaigns and marketing initiatives for outcomes, ROI,
Insights, and future implications.
Coordinate and staff appropriate ROI-driven events for Highmark,
and act as the brand ambassador for key marketing experiences.
Work with regional managers to provide B-to-B sales, marketing and
communication support for regional Highmark commercial, ACA ad MA
sales teams and their strategic accounts.
Other duties as assigned or requested.
Pursuance of a graduate degree full or part-time in an accredited
college or university.
ESSENTIAL JOB FUNCTIONS
Communicate effectively. This position displays effective
communication skills while interacting directly with colleagues,
clientele, and/or other internal or external constituencies in the
planning of assignments and the resolution of day-to-day
Under supervision, provide professional services as appropriate to
the day-to-day operating objectives of the area. Receives guidance,
training, and mentoring from senior personnel in planning and
carrying out activities and assignments.
Undertake and/or participate in projects and programs designed to
develop professional skills and expertise appropriate to the needs
of the organization.
Participate in the planning and implementation of unit projects and
initiatives within area of expertise and ability.
As specifically requested by management, conducts research and
reporting inclusive of recommendations or alternative proposals for
Undertake related studies or enrichment programs as appropriate to
the specific objectives of the operating unit.
Perform miscellaneous job-related duties as assigned.
The job description has been designed to indicate the general
nature and essential duties and responsibilities of work performed
by employees within this job title. It may not contain a
comprehensive inventory of all duties, responsibilities, and
qualifications required of employees to do this job.
This position adheres to the ethical and legal standards and
behavioral expectations as set forth in the code of business
conduct and company policies
As a component of job responsibilities, employees may have access
to covered information, cardholder data, or other confidential
customer information that must be protected at all times. In
connection with this, all employees must comply with both the
Health Insurance Portability Accountability Act of 1996 (HIPAA) as
described in the Notice of Privacy Practices and Privacy Policies
and Procedures as well as all data security guidelines established
within the Company's Handbook of Privacy Policies and Practices and
Information Security Policy. Furthermore, it is every employee's
responsibility to comply with the company's Code of Business
Conduct. This includes but is not limited to adherence to
applicable federal and state laws, rules, and regulations as well
as company policies and training requirements.
Highmark Health and its affiliates prohibit discrimination against
qualified individuals based on their status as protected veterans
or individuals with disabilities, and prohibit discrimination
against all individuals based on their race, color, age, religion,
sex, national origin, sexual orientation/gender identity or any
other category protected by applicable federal, state or local law.
Highmark Health and its affiliates take affirmative action to
employ and advance in employment individuals without regard to
race, color, age, religion, sex, national origin, sexual
orientation/gender identity, protected veteran status or
EEO is The Law
Equal Opportunity Employer Minorities/Women/Protected
Veterans/Disabled/Sexual Orientation/Gender Identity (
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Keywords: Highmark Health, Harrisonburg , Regional Marketing - Graduate Intern., Advertising , Harrisonburg, Virginia
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